Whether a company or an individual, reputation management will always matter. While most people think their resume or social media profile is their actual reputation, it is what people find when they query your name that matters. It is to your advantage to know what others see and find when they Google your name.

While Googling your own name, there are a few key elements to consider for searching the right way. The experts advise that you Google yourself often. Place it under the umbrella of reputation marketing. You may also want to use another search window to avoid customized results because google adjusts your search results based on personal search patterns...